
Residential | Dementia | Respite

Residential | Dementia | Respite


Why Choose B&M Care?
B&M Care is a residential and specialist dementia care provider with 28 exceptional care homes for the elderly in and around the Home Counties. With 50 years experience, we are family-run and family-focused, and our person-centred approach is the key to our success.

The Early Years
Raised in Galway, Ireland, B&M Care Chairman Bill Hughes was one of many to emigrate to England, and at just 17 years-of-age, Bill found himself in Manchester making Wellington boots at the Dunlop factory!
Bill had spent his childhood in care. Years later, when he saw a care home for sale in St Albans, he decided he could use his experience and values to create a safe and welcoming home for vulnerable people. In 1975, Bill took possession of what would become B&M Care’s first residential care home – Clare Lodge.
Licensed by the commissioning authorities for just £1, the care of the ten residents living there was handed over to Bill – who used his experience in the construction industry, his determination, integrity and dedication to caring for the elderly, to make it the first of many exceptional homes.

Where We Are Today
Over the years, B&M Care has established a benchmark standard for delivering outstanding care where people are at the centre of what we do. Chairman Bill Hughes has passed his dedication for providing exceptional care to the elderly, onto the next generation – not just to his children and extended family who have joined the team, but to all the dedicated professionals who are part of the B&M Care family. This guarantees that the culture he created, where high standards, compassion, and family values are prioritised, continues to be our driving force.
Today, this culture is the reason why B&M Care comprises of people who are deeply passionate about providing the highest standards of care, with many of our excellent management team having worked with us for decades. Our Leadership Pathway ensures that we develop our future leaders, as nurturing and empowering dedicated members of the B&M Care family is an integral value embedded by the Chairman. We continue to advance B&M Care by developing new homes with thoughtful designs, building upon Bill Hughes’ original vision of delivering exceptional care within enabling environments, that also enrich the local community.
Core Values of our Culture
At B&M Care, our guiding principle is encapsulated in our ethos: “Let our family care for your family.” This isn’t just a motto; it’s a commitment to ensuring that every resident in our homes is embraced with love, nurtured with kindness and compassion, and receives the same level of care we would extend to our own loved ones. That is why our three core values at B&M Care are Commitment, Connection, and Compassion.

We are committed to cultivating an environment where our residents and colleagues flourish, driven by exceptional care, support, and dedication. Being a family-run company, we understand the significance of creating homes where our residents feel safe, cherished, and valued.

We prioritise transparent communication with our team members, residents, and their relatives – we want everyone to truly feel that they are part of the B&M Care family, and are treated with genuine appreciation and understanding. We firmly believe that genuine connections are at the heart of quality care.

Within each B&M Care home, we cultivate an atmosphere where kindness and compassion are the cornerstones. Our care is rooted in compassion, fostering a culture of empathy and kindness where colleagues and residents alike feel safe, respected, and loved.

Corporate Social Responsibility
We believe that corporate social responsibility is paramount, reflecting our dedication to ethical and sustainable practices as a prominent private care organisation and employer. We prioritise community engagement, particularly in destigmatizing and providing education on dementia, through seminars, memory cafes, and intergenerational programmes in our homes.
Our commitment to employee development is evident in initiatives like our ‘Leadership Pathway’ and recognition schemes, fostering diversity, inclusion, and continued professional development.
To ensure effective environmental and sustainability performance, we are striving to make continual improvements through a rolling programme of enhancements in our existing care homes, and we build our new homes with environmental sustainability in mind. You can learn more about how we achieve this here.
Daughters of Resident at Hillview
Daughter of Resident at The Lodge

B&M Care’s Rose Model of Dementia Care
Embedded in every aspect of our homes is our unique dementia blueprint: B&M Care’s Rose Model of Dementia Care.
Devised in 2019 to enhance and standardise dementia care practice, our model of care is underpinned by a person-centred approach, impressing best practice and an aspiration to excellence through six key principles. Each principle – or ‘petal’ – develops our approach that works in partnership with those in our care to enable empowerment and wellbeing.
All members of B&M Care staff working with people living with dementia complete the Rose Model of Dementia Care programme, as part of their induction and refresher training. This is a studies-based programme that fosters vocational learning and enhanced understanding of what it means to be person-centred, and how this knowledge can be applied within their home.
With the aim to instil a highly-personalised approach that supports a bespoke standard of care, our staff members implement a multi-layered service that is unique, responsive and reflective of each resident.

The Launch of the Virtual Dementia Tour®
As a specialist within the dementia care sector, B&M Care’s knowledge and practice extends beyond the immediacy of our homes, with an ongoing commitment to supporting and developing a dementia-friendly community in each of our respective care home locations.
As a means of sharing our knowledge and expertise, throughout the calendar year, we host a number of community events including: ‘Memory Cafes’ and coffee mornings, care fees surgeries, the group’s signature ‘Living Well with Dementia’ seminar, as well as the Second Wind Dreams® Virtual Dementia Tour®.
Launched in the UK in 2016 at Ashlyns Care Home in Berkhamsted, the Virtual Dementia Tour® offers participants hands-on insight into what it feels like to live with dementia. Curated through both evidence-based and scientifically proven research, the tour uses patented devices to alter a person’s senses while they carry out a number of everyday tasks and exercises. From this, the tour enables participants to experience for themselves the physical and cognitive challenges that a person living with moderate dementia faces.
The Virtual Dementia Tour® is also offered to all B&M Care staff to complement the group’s in-house induction and refresher training. Taking part in the tour builds on our staff’s existing knowledge, developing greater understanding around delivering exceptional person-centred care.

Caring Jobs for Caring People
Our exceptional care is delivered by extraordinary people, who truly wish to make a difference in the lives of others. Working in a B&M Care Home means becoming part of our family, and we are committed to giving our staff unparalleled support, training and wellbeing opportunities so they and the people they care for can thrive. If you are passionate about making a positive impact on the lives of those living with dementia, learn more about a career with B&M Care.


Contact Us
With an ongoing commitment to enhancing our care practice, we are proud to be recognised as a chosen provider that makes a positive difference to the lives of those living in our care.
Contact us today to find out more about our outstanding residential and specialist dementia care homes.
