Our Leadership Team

Chairman

Since acquiring his first care home – Clare Lodge, St Albans – in 1975, Bill has developed an extensive portfolio to boast 26 care homes, one children’s pre-school & nursery, and a number of other business interests that operate within a long-standing success story where people are at the forefront of his vision. With over 40 years’ experience operating a ‘family run business for families’, Bill is committed to leading a management team to deliver excellence within the private care sector, as well as identifying areas to continually improving the service that B&M Care provides in each of its care home settings.

Mr William J Hughes

Chief Operations Officer

Rachel started her B&M Care journey in 1990 when she accepted a Care Assistant opportunity at Templemore, Northampton. Demonstrating assertion and confidence within her role, the following eight years saw Rachel enjoy a pathway of progression that saw her eventually be appointed as Training Manager at B&M Care Head Office. 2001 saw Rachel return to Templemore as Home Manager, and then re-join Head Office in 2006 as part of the Senior Management Team in the role of Head of Homes. Seven years later, Rachel was appointed as of Operations Director to oversee and ensure that each B&M Care Home works to the care standards laid down in the Health and Social Care Act 2008 by the Care Quality Commission (CQC). In January 2023 Rachel was made Chief Operations Officer in a restructure and expansion of the Board of Directors.

Rachel Rodgers

Director of Organisational Culture

In her role as Director of Organisational Culture, Colleen ensures that B&M Care’s core values are embedded in our policy and practice. With a background as an NHS GP, Colleen has a key role in overseeing relationships between our health and social care partners, and works with the Operations Team to set and achieve high standards of care in all our homes. She joined B&M Care in 2012 as Clinical Adviser, since then she has worked on a number of projects most notably as Covid Lead during the pandemic. She became our Organisational Culture Director in 2019.

Dr Colleen Wood

Systems Director

Brendan joined B&M Care in 2017 following a storied career as a Systems Analyst for major IT service providers within the Pensions and Life Insurance sector. With a BA (Hons) and MA in Psychology, Brendan has a diverse role in the B&M Care Senior Management Team, overseeing such areas as the application of IT across the B&M Care Group, as well as managing the company’s rental properties.

Brendan Hughes

Lifestyle Director

Janet joined Head Office in 2015 as an Activity Promoter to further develop the company’s person-centred vision on delivering meaningful engagement in each of the Group’s care home locations. Janet came to B&M Care with extensive care-related experience having worked in a number of environments, including a children’s home and as a manager within a service that supported older people. Janet was appointed as Lifestyle Director in 2019.

Janet Kennett

Finance Director

Trinna joined B&M Care Head Office in 2001 as a Credit Controller before accepting the opportunity of Finance Manager in 2003. The following ten years saw Trinna receive two further promotions: Group Accountant in 2006 and Finance Director in 2013. Trinna is a Fellow Member of the Associations of Accounting Technicians.

Trinna Bruton

Director of Sales & Marketing

Angela joined the B&M Care Group in 2005 to further develop the company’s sister brand Fledglings Nursery. Two years later saw Angela join the Head Office Senior Management Team as Head of Sales & Marketing to focus on occupancy growth, strategy, new business development, customer service excellence and sales initiatives for B&M Care’s growing portfolio. With a background in executive education at a leading business school, Angela also heads up B&M Care’s ‘Leadership Development Pathway’. In January 2023 Angela was appointed as Director of Sales & Marketing in a restructure and expansion of the Board of Directors.

Angela Hunt

Director of Care & Operations

Caroline has worked in the social care sector for 27 years, bringing with her a diverse and extensive skillset. Caroline started her career in care homes for older people, progressing to care home management, and then onto senior operational and dementia leadership roles. Caroline graduated from Bradford University in 2013 with a first-class honours degree in Dementia Studies. With her drive for innovation, Caroline ensures that each of the group’s care homes delivers B&M’s Rose Model Dementia Care – a person-centred approach to care that focuses on a resident as a ‘whole person’ to improve their physical, psychological, social, and emotional wellbeing. In addition, Caroline is passionate about delivering research, evidence-based dementia care, and cultivating her depth of knowledge to steer B&M Care’s vision for providing exceptional benchmark standards in each the group’s homes. In January 2023 Caroline was appointed at Director of Care & Operations in a restructure and expansion of the Board of Directors.

Caroline Inch

Director of Governance & Operations

Karen joined B&M Care in 2020, and brings with her extensive experience from both private and not-for-profit organisations.  Karen has worked in the care sector for 30 years, including 15 years within a Senior Management position. Karen has commissioned, developed and managed a range of services, including new build care homes (from concept to completion), as well as rehabilitation and specialist Dementia S.O.S. services. Karen accepted a position as Head of Governance in March 2021. In January 2023 Karen was appointed as Director of Governance & Operations. 

Karen Sweetman

Head of Training

Starting her B&M Care career at Ashlyns Care Home in 1997, before working in four other B&M Care Homes in both a Deputy Manager and Home Manager position, Elaine joined Head Office in 2014 as Training Manager to develop, implement and oversee all aspects of staff training, including B&M Care’s Induction Programme supported by Skills for Care. Elaine’s most recent success was assisting in both the development and the delivery of B&M Care’s Rose Model of Dementia Care – an innovative learning programme that looks at delivering a framework to enhance the company’s day-to-day dementia care practice.

Elaine Thorpe

Head of People

Emma rejoined the company in May 2026 as Head of People, having previously been a valued member of the team, leading HR from September 2018 to December 2024. A Chartered Member of the CIPD with a CIPD Level 7 qualification, she brings over 16 years of HR experience. She began her career as an HR Administrator in a large care home before progressing into a range of senior HR leadership roles across the social care sector.

Emma is passionate about putting people first and believes that exceptional resident care starts with exceptional people. She is committed to attracting, developing and rewarding colleagues who embody the Company’s values, helping to create a positive culture where both employees and residents can thrive.

Emma Norris

Care and Compliance Manager

With many years’ experience in caring for older people within a care home setting, Annette was appointed Operations Manager in 2017 after managing Tara’s Retreat in Sandridge for eleven years. Annette is responsible for ensuring that every new B&M Care Home meets the current and required standards – and is passionate about inspiring a home’s management team to deliver the highest standard of person-centred care that they can. During her time as an Operations Manager, Annette has undertaken responsibility for supporting and managing two of the group’s home as a peripatetic manager.

Annette Sudbury-Smith

Operations Manager

Starting her career within the care sector in 2007 as a Home Manager of an independent care provider, Ilona joined B&M Care in 2014, flourishing experience and success in three of our homes: Greenhill, Tremona, and most recently, Montrose. Ilona’s milestone moment was achieving the group’s first-ever overall ‘Outstanding’ CQC inspection in April 2019 at Tremona Care Home. With this, Ilona has been appointed as Operations Manager to inspire further success in our homes, and to proactively manage and supervise to maintain delivery of a quality service.

Ilona Sukelovic

Operations Manager

With over 15 years of extensive experience in the healthcare sector, spanning from residential and nursing services across both private and non-profit organisations. A highly adaptable and results-driven professional, with a strong background in peripatetic roles, providing operational leadership, turnaround support, and quality improvement across multiple sites.

Committed to delivering and sustaining person-centred care, ensuring that services not only meet regulatory standards but truly enhance the wellbeing and dignity of residents. Jessica is passionate about supporting managers to create “home from home” environments where individuals are empowered to live fulfilling, meaningful lives.

Jessica Thomas

Operations Manager

Starting her career as a Care Assistant at Ryeview Manor in 2015, Gemma joined B&M Care after 15 years as a beautician, seeking a new challenge in delivering personalised care. Progressing through roles and completing both an NVQ Level 5 in Health & Social Care and B&M Care’s Management Development Pathway, Gemma was promoted to Operations Manager in February 2025. She now supports our homes to deliver high-quality care, with a focus on creating warm, welcoming environments.

Gemma Carter

Operations Manager

With over 30 years of experience in the care sector, Paul brings heartfelt commitment and a wealth of expertise to his role. His career spans both elderly care and those living with learning disabilities, always driven by a passion for improving the lives of others. Paul’s approach is rooted in the belief that every resident deserves exceptional, person-centred care, and that empowering staff is key to achieving it. He prides himself on creating supportive environments where teams feel valued, motivated, and inspired to grow. Whether he’s mentoring colleagues, shaping strategies, or simply sharing a moment with a resident, Paul’s warmth and dedication shine through. His enduring mission is simple: to make a meaningful difference – one life, one team, one home at a time.

Paul Buckle

Operations Manager

Nicola was appointed Home Manager at Willowthorpe in 2014, bringing with her many years of experience in the care sector. She thrived in the rewarding role, taking pride in the team she built at the home and the high standards of care they consistently delivered. Alongside her experience, Nicola holds a portfolio of qualifications, including ‘End of Life: Train the Trainer’, a PTLLS Award, and an LMC Level 4 in Health & Social Care. In recognition of her leadership and expertise, she was appointed Operations Manager in May 2021.

Nicola Mead

Operational Project Manager

Sue’s B&M Care journey began in 2009 when she was appointed Home Manager at St Catharines: an opportunity that later saw her transfer to Milford Lodge and The Radley in a similar position. After demonstrating assertion and consistent results, Sue accepted the role of Operations Manager in 2018.

Sue Jarvis

Health & Safety Manager, TechIOSH, AaPS

Dee joined B&M Care Head Office in 2016 to oversee all aspects of Health & Safety across the Group. Bringing a wealth of knowledge with her, including extensive experience working within the healthcare sector where she assisted with the development of a series of care homes, Dee ensures that all homes are compliment and meet current compliance standards.

Dee Horton

Facilities Manager

Helena joined B&M Care Head Office in August 2020 as Facilities Manager. She started her career working for her family-run electrical switchgear company for 12 years before gaining further experience in other such sectors as a large IT organisation – one of the top UK retail suppliers. Before joining B&M Care, Helena was part of the management team at Jarvis Group Ltd, a progressive construction company. Throughout her career, Helena has acquired a wealth of knowledge in customer services, project management and facilities.

Helena Morete

IT Manager

Barry joined B&M Care in September 2019 after supporting the Group with their IT externally for 13 years. Barry oversees all IT-related services for Head Office and all B&M Care Homes.

Barry Stride