With the emergence of the Covid-19 pandemic and the immediacy of an ongoing “environmental crisis”, this year’s campaign worked within a digital framework to unite supporters across distance via social media, webinars and Fairtrade’s free ‘Festival of Climate, Fairtrade and You’ – a .com pop-up that aimed to entertain, educate and inspire through an interactive programme of storytelling, recipes, and exhibitions.
One such supporter was Bury Lodge Care Home in Beaconsfield who, inspired by the organisation’s unique vision, hosted a day-long Fairtrade experience to ‘peel back’ further learning about what ‘trading fairly’ really means.
Complete with tastings and dress-up, the foundation of the occasion was built upon conversation around shopping choices, supply chains, and the ongoing poverty in farming communities as a result of the ever-increasing threat of climate change.
“Fairtrade Fortnight at Bury Lodge was a truly inspirational occasion,” said Jackie Bownds, Bury Lodge Care Home Engagement Lead.
She continued: “We pride ourselves on delivering impactful engagement that provokes thought and conversation – and none more so than the pressing issues outlined in this Fairtrade campaign.”