With the user experience at the forefront of its design, our primary objective was to develop an interactive, easy-to-use interface that delivers a clear message of who we are – and how we can support a person living with a dementia.
By creating completely new content, restructuring the navigation, and enhancing our brand identity with an image-and-icon-led design, these small, yet impactful changes foster an improved service that allows us to present our portfolio, as well as useful information and resources, within an intuitive and uncluttered display.
In addition to the look of the website, several new features have been included: a blog, an events calendar, and site-wide social media integration – each of which contribute to improving communication between us and the visitor by delivering a regularly updated, content-rich service.
“After establishing what worked well on our previous website – against what could be improved; an emphasis was placed on the experience of the user and their behaviours when using our website,” commented Digital Marketing Manager, Ben MacDonald.
Ben continued: “We wanted to develop a platform where information is readily-available: a decision that encouraged us to use our style guide [colour themes, images, icons] as a tool to allow the visitor to easily find the information that they need.”
We take this opportunity to welcome you to explore our new website and experience the B&M Care brand in a newly-optimised way.